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Charcoal Supplier and Wholesaler in Dubai and the UAE
Elite Horizon supplies hospitality-grade BBQ charcoal across the UAE and supports wholesale and bulk supply for restaurants, hotels, catering operations and retailers. As a charcoal distributor and importer in the UAE, we supply wood charcoal for cooking, briquettes and shisha coal from our Jebel Ali warehouse.
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Procurement-ready charcoal supply for the UAE hospitality market
If you are sourcing charcoal for service, consistency matters: heat output, burn time, ash levels and repeatable performance. We supply BBQ charcoal for professional kitchens, grill concepts, caterers and event operators, with options for trade, wholesale and bulk orders.
Built for service environments
Charcoal supply for kitchens and operations that cannot afford inconsistent burns. We help procurement teams choose the right charcoal type for their usage and service flow.
BBQ charcoal and shisha charcoal are separate
We supply both categories, but they are not interchangeable.
Shop by Category
The full Pure Fire range: natural lumpwood charcoal, charcoal briquettes, sawdust briquettes, shisha charcoal, lighter fluid and lighter cubes.
Natural Lumpwood Charcoal
Real Wood. Real Heat. Real Flavour.
Pure Fire natural lumpwood charcoal is 100% additive-free, with no binders, chemicals or fillers. It is kiln-fired hardwood. It lights faster than briquettes, burns hotter and gives grilled food its smoky aroma. The range covers four wood types, each with its own burn character.
- Ayin (Hardwood): dense, long-burning hardwood for high-heat grilling and searing. The restaurant workhorse.
- Mangrove: a UAE and GCC favourite, with intense heat and a bold, earthy character for traditional grilling
- Kaya: premium hardwood with high carbon content, a slow burn and minimal ash. Ideal for extended service.
- Coffee: specialty charcoal from coffee wood, with a subtle aroma, a clean burn and a talking point for any menu
Charcoal Briquettes
Consistent Heat for Controlled Cooking
For kitchens that run on timed service, repeatable results and back-to-back covers, Pure Fire natural briquettes offer what lumpwood cannot always guarantee: uniformity. Each briquette is compressed to a consistent size and density for predictable, even heat. There are no quick-light chemicals or additives, just natural compressed charcoal that performs shift after shift.
- Uniform size and shape for even heat distribution
- Longer, steadier burn for controlled, medium-heat cooking
- 100% natural, with no quick-light chemicals or binders
- Low ash output for easier grill maintenance during service
- Available for hospitality bulk supply and home retail packs
Sawdust Briquettes
Long-Burn Endurance for Busy Service Windows
Pure Fire sawdust briquettes are the endurance choice. They are compressed from natural sawdust under high pressure with no glue or additives, burn significantly longer than standard lumpwood and hold steady, even heat from light to ash. They are popular with commercial kitchens running consecutive service sessions and for outdoor heaters across the UAE.
- Extended burn time, significantly longer than standard lumpwood
- Consistent, stable heat output throughout the burn cycle
- Ultra-low ash residue for less downtime and a cleaner grill
- 100% compressed natural sawdust with no chemical binders
- Ideal for commercial kitchens, catering events, and outdoor heaters
Shisha Charcoal (Separate)
Clean Heat for the Perfect Session
A shisha session depends on the quality of the coal. Pure Fire shisha charcoal is made from 100% natural materials, with no quick-light accelerants, no sulphur and no chemical aftertaste. We supply two formats: natural wood charcoal for traditionalists, and premium coconut shell cubes for longer sessions, lower ash and odour-free heat. Both are used by shisha lounges, beach clubs and hospitality venues across the UAE. Note: never use BBQ or cooking charcoal for shisha.
- Natural Shisha Charcoal: traditional and wood-based, with fast ignition and authentic character
- Coconut Cube Charcoal: 100% compressed coconut shell, odourless, minimal ash and up to 90 minutes per cube
- Zero chemical additives: no quick-light, no sulphur, no aftertaste
- Used by shisha lounges, beach clubs, and hotels across the UAE
- Available in retail packs and bulk hospitality supply
Lighter Fluid & Lighter Cubes
Fast, Clean Ignition Every Time
Starting a fire should be the easy part. Pure Fire lighter fluid and lighter cubes get your charcoal or wood lit quickly and cleanly, without the chemical aftertaste that cheap alternatives leave behind. The lighter fluid is formulated for fast ignition without excessive flare, so it suits charcoal chimneys, lumpwood and briquettes. The lighter cubes are odourless, food-safe solid starters that dissolve as they burn, with no liquid, spillage or mess.
- Pure Fire Lighter Fluid: fast-ignition formulation for charcoal and wood
- Clean burn, with minimal chemical residue that could affect food flavour
- Pure Fire Lighter Cubes: odourless, food-safe solid fire starters
- No liquid spill risk, so safer to store and use than traditional fluid
- Compatible with all charcoal types, firewood, and pizza oven fuel
- Available in retail packs and catering bulk supply
What our customers say
Rated 4.9 out of 5 from 150 Google reviews. Read them all on Google
I have been using elite horizons for the charcoal boxes for over 3 years now never fails to disappoint good value for money considering the slow burn. Would highly recommend not only for charcoal but all your bbq and camping needs
Great service and quick response times. Ordered restaurant grade charcoal and delivered the same afternoon by the team. Thanks guys
I have only had a very good experience with the Elite Horizon team. Every few months I bulk order wood and charcoal, they deliver and pack the packages where I want them. I can recommend Elite Horizon for good and fast service and shipping.
Excellent service, interaction and product. I called the number and the guy I spoke to (a British) was friendly and helpful. He explained the process and we fine tuned what I wanted on WhatsApp which I found a really convenient way. Great range of items - really well curated. I dislike it when I've got too much choice but this felt about the right amount of choice. My son had just arrived in town and we planned an impromptu BBQ for that evening. I honestly thought that it wouldn't be possible to get sorted in time but this company absolutely delivered same day and enabled a wonderful reunion evening for our family. When my goods were delivered (charcoal + 3 bags of fire wood) they took them all round to the back of our property and neatly stacked them for me which was a nice touch instead of just dumping them at my front door. Quality product - the charcoal is perhaps a bit bigger pieces than I'm used to but actually made set up a bit easier so all good. Thanks again, well done team! Will use again and tell my friends.
Really great service from this supplier. Good charcoal can be hard to getthese days!
Aadil and the team are top notch across all elements. For those wanting to smoke or braai their wood is amazing both for offset cooking and direct heat. I’ve tried their lump charcoal in a drum smoker and it’s the first bag in Dubai I’ve found to have all sizes from small starters to large long burns. And their service - same day no questions. Last but not least, they are working on expanding their offering based on consumer requests. Thanks again guys, I wouldn’t shop anywhere else - particularly if you find some pecan and mesquite logs for us!
Fast response, fair price and delivery on time. Very appreciated service and good communication. Good quality coal for BBQ and nice chunky logs of wood for fireplace. Thanks guys and keep up with good job
Best charcoal in Dubai, delivery on time. Great job 👍👍👍
We cooked dinner and smores on the coals and which burnt very well. The wood seemed to burn a lot longer than other wood we've used.
Fantastic service, on time delivery and great quality charcoal which burned hot for ages... Thanks team! 👍
Nothing says cooler temperatures like sitting around a crackling fire. My wife bought me a fire pit for the garden and I got tired of buying small bags of wood at exorbitant prices from the local supermarket. That's when I found Dubai Firewood Charcoal. I sent a text message and Adel delivered my wood the same day. Now sitting around my fire pit in the evening, smoking a cigar and having a drink is all I need. The wonderful smell of the wood and the cracking of the fire, conjures up memories of days long past. If you want to experience the best part of living in the UAE, get yourself a fire pit and call 800-FIREWOOD. Tell them Gary sent you.
Used these guys for charcoal and firewood orders for my BBQing - would highly recommend for two reasons. Firstly, the quality of the product is great; and secondly the level of service/delivery you get the from the team is top notch as well.
This team is much more than a supplier — they’re a pillar of the local BBQ community. From the early days of sourcing quality charcoal and wood to supporting and sponsoring events that helped launch homegrown concepts, these guys have always shown up. AC SmokeYard may be a personal passion, but the support, encouragement, and fair pricing from the Elite Horizon team never goes unnoticed. Top‑quality equipment, great supplies, and genuine community support. A million thanks to the team — truly appreciated.
Elite Horizon offer great quality products at a great price. Best lumpwood charcoal i have found
They have the best quality of sawdust charcoal.
Best distributor for outdoor products.
Bought my first BBQ from Aadil 5 years ago, and just replaced it now. Same great price, same fantastic service. Can't recommend enough!
Helpful, reliable, great service overall. I purchased a new pizza oven which is fantastic. Will be using again without hesitation.
Live this place. Not only is it a shop filled with some of the best and coolest outdoor equipment. But the guys are legends too. They support the outdoor community, they sponsor off-roading and fishing events. And they really do their part to encourage an outdoor lifestyle and live what their brands encourage. If you’re a person who likes to support those who support you. This is where you should be buying anything outdoor/BBQ related. I’ll always be a fan. Keep up the good work, legends
Great high quality products. 100% Recommend!
Why Choose Our Charcoal
High-quality, ethically sourced charcoal for grilling, smoking and shisha service.
Sustainably Sourced
All charcoal is ethically produced from renewable wood and coconut sources by certified producers in Africa and Asia.
Hospitality-Grade
Tested in live kitchens. Works with Josper ovens, kamado grills, rotisseries and commercial setups.
Same-Day Delivery
Dubai same-day delivery, next-day across the UAE. Scheduled supply agreements available for hospitality accounts.
Full Fire Range
Lumpwood, briquettes, sawdust briquettes, shisha charcoal, lighter fluid and lighter cubes. Everything you need to light a charcoal fire, from one brand.
Latest Charcoal News and Guides
Guides and tips on charcoal, grilling and hospitality supply
Need hospitality charcoal supply in the UAE?
Shop online for smaller orders, or contact us for procurement, bulk supply, and reseller requirements.
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FAQs
Common questions about charcoal supply in the UAE.
Yes. Elite Horizon supplies hospitality-grade BBQ charcoal for hotels, restaurants, catering operations and professional grill concepts across the UAE.
Yes. We support wholesale and bulk orders, and we can discuss branded or private label requirements for larger buyers.
No. BBQ charcoal should not be used for shisha. Shisha requires a dedicated shisha charcoal product range.
Yes. Pure Fire is Elite Horizon’s flagship BBQ charcoal brand in the UAE. Visit the Pure Fire brand page for product details and the full range.
Yes. Alongside lumpwood, briquettes and lighting products, we supply shisha charcoal, so the range covers BBQ, hospitality and shisha use.
Pure Fire is one of our own brands and is distributed across the UAE. Send an enquiry through this page for supply.
Yes. We offer same-day delivery in Dubai and next-day delivery across the UAE, with scheduled supply agreements for hospitality accounts.
Keep it dry. Store bags or cartons off the floor on pallets or shelving, in a covered, ventilated area away from direct sun, heat sources and anything flammable. Damp charcoal is harder to light, sparks more and burns less evenly, so reseal opened bags and keep them away from sea air, wash-down areas and air-conditioning drip. Use older stock first, and store shisha charcoal separately from BBQ charcoal.