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Pure Turf — Green Year-Round, Zero Maintenance
Pure Turf is Elite Horizon's complete artificial grass solution — from product selection and site consultation to professional installation and aftercare across the UAE. UV-resistant turf designed for the UAE climate, installed by experts, with warranties that match the product quality.
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Premium artificial grass solutions
Transform your outdoor space with Pure Turf — a complete artificial grass solution from consultation and product selection to surface preparation, installation, and aftercare. Our turf options are chosen to perform in the UAE climate, giving you a clean, green finish with minimal maintenance.
Complete Supply & Install
Pure Turf isn't just a product — it's a complete service. Site visits within 48 hours, professional installation, and follow-up aftercare. One call covers everything from consultation to handover.
Built for UAE Conditions
All Pure Turf options are UV-resistant and selected to perform in extreme heat and year-round sun exposure — maintaining colour, pile height, and surface feel without fading, matting, or degradation.
Shop by Category
Residential Turf, Commercial & Hospitality Turf — discover the full Pure Turf range.
Residential Turf
Villa Gardens, Balconies & Outdoor Living Spaces
Pure Turf transforms UAE villa gardens, balcony terraces, pool surrounds, and play areas with premium artificial grass that looks and feels natural. Available in multiple pile heights and finishes — from compact 30mm blends to lush 50mm performance grass. Kid-safe, pet-friendly, and UV-resistant for year-round outdoor use without the maintenance of natural grass.
- 30mm to 50mm pile heights for different aesthetic and performance needs
- UV-resistant formulations that maintain colour and texture in UAE sun
- Child-safe and pet-friendly surfaces across all grades
- Balcony installations typically completed in one day
- Villa and larger area installations typically 1-2 days
- Removal and preparation included in installation scope on request
Commercial & Hospitality Turf
Hotels, Schools, Events & Commercial Landscapes
Pure Turf supplies and installs artificial grass for commercial projects across the UAE — hotel pool surrounds, school play areas, sports surfaces, event flooring, and retail display environments. European-made premium grades available for projects requiring extended warranty and exacting quality standards.
- European-manufactured premium grades with up to 5-year warranty
- Hotels, resorts, and hospitality landscaping
- School and educational institution play areas — child-safe certified
- Sports and recreational surfaces
- Event flooring and exhibition installations
- Trade and project pricing available — contact for site visit and quotation
What Our Clients Say
Real feedback from businesses across the UAE and GCC who trust our quality and service.
Great products, great prices, amazing service
Fantastic company that really go above and beyond for their customers
This team is much more than a supplier — they’re a pillar of the local BBQ community. From the early days of sourcing quality charcoal and wood to supporting and sponsoring events that helped launch homegrown concepts, these guys have always shown up. AC SmokeYard may be a personal passion, but the support, encouragement, and fair pricing from the Elite Horizon team never goes unnoticed. Top‑quality equipment, great supplies, and genuine community support. A million thanks to the team — truly appreciated.
Excellent service and honest advice from the team at Elite. Asked me the right questions before recommending the best griller for me (i would have picked something very different). 100% happy with the outcome and recommend to all my friends and family.
If you are looking for the finest product with exceptional customer service and a good old British sense of honesty, this company will deliver it all the time. I am so thankful to have ordered the BBQ and BBQ cover from here along with logs for the camping bonfire - it has reinstated my faith in a business to deliver an honest service with incomparably good value products. The range of products were huge, the staff were very knowledgeable and advised on the best value proposition for the item I was looking, refreshing to see no upselling or push, prompt delivery, installation and advice and post-purchase support when ever I needed one. If you are looking to buy any camping and outdoor items, I highly recommend this business. One of the best experiences I have had as a customer in the UAE. Way to go Aadil and the team!
One of the best companies around, from the front line to the owner, they are a pleasure to have provide their services! And the quality of work is exceptional! Thank you so much
Excellent service, interaction and product. I called the number and the guy I spoke to (a British) was friendly and helpful. He explained the process and we fine tuned what I wanted on WhatsApp which I found a really convenient way. Great range of items - really well curated. I dislike it when I've got too much choice but this felt about the right amount of choice. My son had just arrived in town and we planned an impromptu BBQ for that evening. I honestly thought that it wouldn't be possible to get sorted in time but this company absolutely delivered same day and enabled a wonderful reunion evening for our family. When my goods were delivered (charcoal + 3 bags of fire wood) they took them all round to the back of our property and neatly stacked them for me which was a nice touch instead of just dumping them at my front door. Quality product - the charcoal is perhaps a bit bigger pieces than I'm used to but actually made set up a bit easier so all good. Thanks again, well done team! Will use again and tell my friends.
Excellent range of products and support. I ordered the Bad Axe pizza oven and it was delivered the same day. Communication and guidance during the ordering process was spot on. First test of the oven was a Pizza Party for 16 of my mates. Less than 90 seconds to cook a pizza at full heat meant we all had a great time and the pizzas were amazing. The hardwood is excellent value as well.
Live this place. Not only is it a shop filled with some of the best and coolest outdoor equipment. But the guys are legends too. They support the outdoor community, they sponsor off-roading and fishing events. And they really do their part to encourage an outdoor lifestyle and live what their brands encourage. If you’re a person who likes to support those who support you. This is where you should be buying anything outdoor/BBQ related. I’ll always be a fan. Keep up the good work, legends
I ordered a pizza oven from these guys at an extremely competitive price. Also got it delivered same day! Top quality and have already recommended to all our friends! Amazing service.
Amazing service. Great product range. Knowledgeable staff who guide you accordingly to your requirements, not trying to upsell!! Assembly/installation all done with no fuss. You’ve gained a loyal customer.
I've been using the services of Aadil and the team for years now, always top notch. This month he went above and beyond, a garden party was planned and it was still way too hot. Aadil jumped to the rescue and arranged 2 of his fantastic Pure Cool outdoor air conditioners. They were brilliant and made a huge difference, highly recommended!! Will be calling in soon for my winter firewood Aadil. Thanks again!
Why Choose Pure Turf
High-quality, ethically sourced
UAE Climate Certified
UV-resistant turf selected and tested for extreme heat and year-round sun exposure — no fading, no degradation.
Full Supply & Install
From site visit to handover — Pure Turf handles consultation, product selection, preparation, installation, and aftercare.
Kid & Pet Friendly
All grades are child-safe and pet-friendly — suitable for family gardens, schools, play areas, and commercial installations.
Site Visit in 48 Hours
Free site visits arranged across the UAE within 48 hours. Quotation follows within 24 hours of the visit.
Latest insights of Pure Turf brand
Expert advice for your next outdoor adventure
Gear Up for Your Next UAE Adventure
From the Hajar Mountains to Hatta to the open desert — Discovery has the gear for every UAE outdoor adventure. Contact us for trade and retail enquiries.
Shop Discovery
FAQs
Buying guides, tips and trends across charcoal, outdoor living and hospitality supply.
Yes, Pure Turf is built to handle the heat and sun, so you get a green surface all year with no watering. It's made for UAE villas and terraces.
Low maintenance, basically. No watering, no mowing, it copes with the heat and it stays green the whole year.
Yes, it's versatile and works on balconies, rooftops, gardens, play areas and commercial jobs.
Hardly any effort. A brush and a rinse every now and then keeps it clean and standing up. No watering, mowing or feeding needed.
It's our artificial grass and landscaping line, made to keep that lush green look all year with barely any upkeep in the UAE climate.
Pure Turf is one of our own brands and it's distributed across the UAE. Send an enquiry through this page for supply.
Warranty depends on the turf grade: 1 year on entry ranges, 2 years on premium options, and up to 5 years on European-made artificial grass.