Setting New Standards in Supply Excellence
Established in 2012, Elite Horizon General Trading LLC is a Dubai-based distributor and brand builder focused on outdoor living. We supply hospitality professionals, procurement teams, and retail partners with products that perform consistently in the UAE market — backed by strong logistics, reliable stock, and hands-on support.
From premium fuels to grills, accessories, and cooler boxes, our portfolio is built around one idea: make outdoor cooking and outdoor living easier for customers, and easier to sell for partners.
At a glance
- Founded: 2012
- Based: Dubai, UAE
- Coverage: UAE-wide supply
- Focus: Hospitality + retail distribution
- What we do: Brand building and full-service distribution
What We Supply
Built for hospitality performance, retail sell-through, and UAE conditions.
Charcoal
Hospitality-grade charcoal solutions for consistent heat, clean burn, and reliable service. Trusted across the UAE since 2012 through our flagship brand presence.
Firewood
Premium firewood and cooking woods for pizza ovens, open-flame concepts, smokers, and events. Supplied with consistency, quality control, and dependable availability.
BBQ Grills and Accessories
Curated grills, smokers, outdoor cooking gear, and accessories — selected for performance, durability, and strong after-sales support in the region.
Cooler Boxes
Cooler boxes and outdoor storage solutions designed for real-world UAE use — from family days out to professional outdoor operations and retail demand.
Retail Distribution and Brand Building
We don’t just move boxes — we build brands. From channel strategy and product positioning to merchandising and partner enablement, we help brands win in the UAE market.
Why Partners Choose Elite Horizon
Sustainability and certified quality
We prioritize responsible sourcing and quality standards across our supply chain, supporting long-term partners with dependable, repeatable product performance.
Account-managed support
Dedicated account management with practical, fast communication via call, WhatsApp, email, and SMS — built for the pace of hospitality and retail.
Warranty and after-sales that works
Clear processes and strong international partners mean issues are handled properly — with solutions that protect your operations and your customer experience.
Competitive pricing without compromise
Our scale and sourcing approach help keep pricing competitive while maintaining the quality your kitchens and customers demand.
Experience you can trust
Built on decades of experience, our team understands product, logistics, and the realities of operating across the UAE. We focus on long-term relationships, not short-term transactions.
Our Team
Our success is driven by a diverse, high-performance team. With colleagues from nine nationalities and a culture built on accountability and partnership, we focus on results that make life easier for our customers and our brands.
Women hold 50% of our management positions, reflecting our commitment to building a modern, inclusive organization with strong leadership at every level.
Work with us
We’re always interested in passionate people who thrive in fast-moving, partner-led environments.
Join the team Contact Elite Horizon
Tell us what you need — hospitality supply, retail distribution, or brand partnerships — and our team will respond quickly.
What we’re up to
Latest updates from the field, events, and product highlights.