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Outdoor living supply for the UAE since 2012
Established in 2012, Elite Horizon General Trading LLC is a Dubai-based distributor and brand builder focused on outdoor living. We supply hospitality professionals, procurement teams, and retail partners with products that perform consistently in the UAE market, backed by strong logistics, reliable stock, and hands-on support.
From premium fuels to grills, accessories, and cooler boxes, our portfolio is built around one idea: make outdoor cooking and outdoor living easier for customers, and easier to sell for partners.
At a glance
- Founded: 2012
- Based: Dubai, UAE
- Coverage: UAE-wide supply
- Focus: Hospitality and retail distribution
- What we do: Brand building and full-service distribution
What we supply
Built for hospitality performance, retail sell-through, and UAE conditions.
Charcoal
Hospitality-grade charcoal for consistent heat, clean burn, and reliable service. Trusted across the UAE since 2012 through our flagship brands.
Firewood
Premium firewood and cooking woods for pizza ovens, open-flame concepts, smokers, and events, supplied with quality control and dependable availability.
BBQ grills and accessories
Grills, smokers, outdoor cooking gear, and accessories, chosen for performance, durability, and strong after-sales support in the region.
Cooler boxes
Cooler boxes and outdoor storage for everyday UAE use, from family days out to professional outdoor operations and retail.
Retail distribution and brand building
We build brands as well as distribute them. From channel strategy and positioning to merchandising and partner support, we help brands grow in the UAE market.
Why partners choose Elite Horizon
Sustainability and FSC certification
Elite Horizon is FSC-certified. We apply responsible sourcing and quality standards across our supply chain, so long-term partners get dependable, repeatable performance.
Account-managed support
Dedicated account management with fast, practical communication by call, WhatsApp, email, and SMS, at the pace hospitality and retail need.
Warranty and after-sales that works
Clear processes and strong international partners mean issues are handled properly, with solutions that protect your operations and your customers.
Competitive trade pricing
Our scale and sourcing keep pricing competitive while maintaining the quality your kitchens and customers demand.
Experience you can trust
Our team brings decades of combined experience in product, logistics and the realities of operating across the UAE. We focus on long-term relationships with our customers and brands.
Our team
Our success is driven by a diverse, high-performance team. With colleagues from nine nationalities and a culture built on accountability and partnership, we focus on results that make life easier for our customers and our brands.
Women hold 50% of our management positions, reflecting our commitment to building a modern, inclusive organisation with strong leadership at every level.
Work with us
We're always interested in passionate people who thrive in fast-moving, partner-led environments.
Join the team
Contact Elite Horizon
Tell us what you need, from charcoal and firewood for a hotel kitchen to a new brand for your retail range, and our team will recommend the right products and supply plan.
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