Pure Fire Charcoal

Elite Horizon’s flagship charcoal brand — trusted since 2012 by hotels, restaurants, caterers, and professional kitchens across the UAE and GCC.

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Delivery: UAE-wide next day (order before 3pm) Supply: Dubai warehouse + GCC Guarantee: Quality & replacement

Charcoal built for hospitality consistency

Pure Fire exists to solve hospitality charcoal problems: unpredictable burn, high ash, inconsistent sizing, and unreliable supply. We focus on consistent performance and operational reliability — backed by an intense QC process and fast UAE fulfilment for procurement and kitchen teams.

Intense QC for predictable service

We understand the hospitality customer — consistency matters. Pure Fire charcoal is screened and filtered multiple times before bagging to help ensure optimal quality.

  • Cleaner burns with consistent heat output
  • Reduced variability in each bag / box
  • Built for volume — restaurants, hotels, catering

Reliable supply & fast delivery

Procurement-friendly supply from our Dubai warehouse, with structured trade support. UAE-wide next day delivery is available when ordered before 3pm.

  • UAE-wide fulfilment + GCC supply support
  • Trade volumes for continuous operations
  • Quality & replacement guarantee

Pure Fire range for kitchens & catering

Choose the right charcoal for your equipment, menu, and service style.

Natural Lumpwood Charcoal

Professional-grade lumpwood options including hardwood, kaya, coffee, tamarind, and mangrove charcoal — chosen for strong heat and dependable performance.

Eco-Friendly Briquettes

Uniform briquettes designed for steady, predictable burning — helpful for controlled cooking and repeatable service output.

Sawdust Briquettes

Compressed briquettes built for long-lasting heat. A strong option when you need endurance and consistency across busy service windows.

Shisha Charcoal (Separate)

We supply separate shisha charcoal for that use case. BBQ charcoal should never be used for shisha.

Hospitality pack sizes & trade volumes

Standard packaging

  • Lumpwood (hospitality): 10kg bags
  • Lumpwood (retail/home): 3kg and 5kg bags
  • Briquettes: 4kg bags
  • Sawdust briquettes: 10kg boxes

Procurement-friendly supply

  • Supply volumes to match demand — from single outlets to multi-site groups
  • Dispatch from Dubai warehouse with UAE-wide next day (order before 3pm)
  • FSC certified and responsibly sourced
  • Quality & replacement guarantee

Pure Fire FAQs

Pure Fire is trusted since 2012 across UAE hospitality for consistent heat, cleaner burns, and reliable supply. Our QC includes multi-stage screening and filtering before packing, plus next-day UAE delivery (order before 3pm).

We supply natural lumpwood charcoal (hardwood, kaya, coffee, tamarind, and mangrove), eco-friendly briquettes, and sawdust briquettes — for restaurants, hotels, caterers, and professional kitchens.

Yes. Hospitality lumpwood is supplied in 10kg bags. Retail/home is available in 3kg and 5kg bags. Briquettes come in 4kg bags and sawdust briquettes in 10kg boxes. We can supply volumes to match demand.

No — BBQ charcoal should never be used for shisha. We supply separate shisha charcoal designed specifically for that purpose.

We deliver UAE-wide with next-day delivery available for orders placed before 3pm. Dispatch is from our Dubai warehouse, and we also support GCC supply requirements.

Yes — Pure Fire comes with a quality guarantee and a replacement guarantee, supported locally through Elite Horizon.

Need charcoal supply for your outlets?

Shop online for immediate purchase, or contact us for hospitality procurement, recurring supply, and GCC distribution.

Shop Charcoal Retail / Trade Enquiry Hospitality Enquiry