Privacy Policy

How we collect, use, and protect information across our website and business operations.

Privacy Policy

Effective Date: 01 March 2024

Elite Horizon General Trading LLC (“Elite Horizon,” “we,” “us,” or “our”) is committed to protecting the privacy of our clients, partners, vendors, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in the course of our business operations and your interactions with us.

By using our website, services, or engaging with us in any way, you agree to the terms of this Privacy Policy.


1. Information We Collect

We collect both personal and non-personal information to provide our services effectively and improve your experience.

1.1 Personal Information

This is information that identifies you as an individual or relates to an identifiable person:

  • Contact details: name, email address, phone number, and mailing address.
  • Business information: company name, position, industry, and professional affiliations.
  • Account information: login credentials and account preferences (if applicable).
  • Transactional details: records of purchases, invoices, payments, and order history.
  • Communication records: emails, messages, or calls with our team.

1.2 Non-Personal Information

We collect non-identifiable data through cookies, analytics tools, and server logs:

  • Technical data: IP address, browser type, device information, and operating system.
  • Usage data: pages visited, time spent on our website, and navigation patterns.
  • Aggregated data: statistical or demographic data derived from interactions with us.

1.3 Sensitive Information

We do not intentionally collect sensitive personal information (such as health data, racial or ethnic origin, or religious beliefs). If such data is provided to us, it will be handled with strict confidentiality.


2. How We Collect Information

We collect information through various means, including:

  • Direct interactions: filling out forms, submitting enquiries, subscribing to updates, or corresponding with us.
  • Automated technologies: cookies and similar tracking tools.
  • Third-party sources: information provided by partners, service providers, or public directories.

3. How We Use Information

3.1 Service Delivery

  • To fulfil orders, process payments, and deliver products.
  • To provide customer support and respond to enquiries.

3.2 Business Operations

  • To manage relationships with clients, partners, and suppliers.
  • To evaluate and improve our services, website, and operations.

3.3 Marketing and Communications

  • To send updates, offers, newsletters, and promotional content.
  • To conduct surveys and gather feedback for product and service enhancement.

3.4 Legal Compliance and Protection

  • To comply with legal and regulatory obligations.
  • To enforce our terms and protect against fraud, misuse, or security incidents.

4. Information Sharing

We respect your privacy and only share information as outlined below:

4.1 Service Providers

We may share information with third-party vendors for:

  • Payment processing
  • Logistics and shipping services
  • IT support and website maintenance

4.2 Business Partners

  • Information may be shared for joint marketing campaigns or collaborative projects.

4.3 Legal Obligations

We may disclose information when required by law, such as in response to a subpoena, court order, or government request.

4.4 Corporate Transactions

In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of the business transaction.


5. Data Security

We implement practical security measures to protect your data, including:

  • Encryption: protecting data during transmission using secure protocols such as HTTPS.
  • Access control: limiting access to personal data to authorized personnel.
  • Regular reviews: monitoring and reviewing systems to reduce risk.

While we take reasonable steps to protect your data, no system is entirely secure. We encourage users to exercise caution when sharing information online.


6. Retention of Information

We retain personal information for as long as necessary to:

  • Fulfil the purposes for which it was collected
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce agreements

When information is no longer required, it will be securely deleted or anonymized where appropriate.


7. Your Rights

You may have rights in relation to your personal information, including:

7.1 Access and Correction

  • Request access to the personal information we hold about you.
  • Request corrections to inaccurate or incomplete data.

7.2 Data Portability

  • Request a copy of your personal data in a structured, machine-readable format.

7.3 Restriction or Objection

  • Request restriction of processing, or object to processing under certain circumstances.

7.4 Withdrawal of Consent

  • Withdraw consent for marketing communications or other consent-based processing.

To exercise your rights, please contact us using the details below.


8. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience and gather analytics data.

8.1 Types of Cookies

  • Essential cookies: required for website functionality.
  • Performance cookies: help us understand website usage and improve performance.
  • Marketing cookies: used to deliver relevant advertising where enabled.

8.2 Managing Cookies

You can adjust cookie preferences through your browser settings. If you disable cookies, some website features may not function as intended.


9. Contact Us

If you have questions or requests regarding this Privacy Policy or our privacy practices, contact us:

Elite Horizon General Trading LLC
Postal Address
WH13, SS Industrial Complex
Jebel Ali Industrial Area 1
Dubai, UAE

10. Changes to this Privacy Policy

We may update this Privacy Policy periodically. Material changes will be communicated via our website or other appropriate channels. The effective date will always reflect the most recent revision.


Key Highlights

Privacy focus Details
Data retention Information is retained only as necessary for operations, compliance, and dispute resolution.
Security measures Reasonable safeguards including encrypted transmission, controlled access, and regular reviews.
Your rights You can request access, correction, portability, or objection depending on the circumstances.
Cookies We use essential and performance cookies; marketing cookies may be used where enabled.