Upcoming Events
Pull Start Fire Firestarters and Grills in the UAE
No matches, no lighter fluid, no kindling. The patented pull-string Pull Start Fire Firestarter lights a fire in 5 seconds, and the Pull Start Fire Grill has you cooking in 5 minutes. Just pull and go. Use it as a charcoal starter for the BBQ, a camping fire starter or to light a fire pit.
Quick Enquiry
Tell us what you need and we will recommend the best options.
Fire starting that just works
Pull Start Fire is built for real outdoor life. Wrap the cord, pull and it lights in seconds. It works for BBQs, campfires, fire pits and quick outdoor cooking, and sells well through petrol stations and retailers across the UAE.
Lights in Any Conditions
The Firestarter lights wet, frozen and soaked wood without kindling and is windproof to 200+ MPH, so it copes with desert wind and beach breeze. Each brick burns for 30+ minutes.
Built for BBQ, Camping & Fire Pits
Use the Firestarter for charcoal BBQs, villa fire pits and campfires, or take the all-in-one Pull Start Fire Grill to the beach, Hatta or the desert. The Firestarter is made from 89% recycled materials.
Shop by category
The Pull Start Fire Firestarter and the Pull Start Fire Grill. Browse the full Pull Start Fire range.
Pull Start Fire Firestarter
The World's Easiest Fire Starter
The Pull Start Fire Firestarter is a patented wax-and-flint brick that starts a fire in 5 seconds, with no matches, lighter fluid or kindling. Mechanical engineering student Mike Beyrodt invented it after struggling to start a fire at -22°C, and it went through more than 100 versions before reaching its final form. Loop the green string around a log, build your structure and pull the red string. It catches in seconds and burns for 30+ minutes. Available in 3-pack, 6-pack, 12-pack and 30-pack formats.
- 5-second ignition: pull the red string and the flame takes hold
- Burns for 30+ minutes, long enough to get any fire, charcoal BBQ or fire pit going
- Lights wet, frozen, and completely soaked wood without kindling
- Windproof to 200+ MPH, so it works in desert wind, beach breeze and on winter evenings
- Made from 89% recycled materials (sanding dust, wax, and flint)
- 100% food-safe and third-party lab certified as safe to cook over for the whole burn
- Dual safety system: a yellow tab plus 4 kg (9 lb) of pull force, so it won't ignite by accident
- Available in 3pk, 6pk, 12pk, and 30pk formats
Pull Start Fire Grill
Instant BBQ Anywhere, Ready in 5 Minutes
The Pull Start Fire Grill takes the firestarter idea further. It is a single-use, all-in-one disposable BBQ with charcoal built in. The patented pull-string ignition lights it in 5 seconds and it is ready to cook in under 5 minutes. It fits in a car boot, beach bag or camping pack, gives up to 3 hours of even cooking heat and leaves nothing behind but ash. No setup, no gas canisters, no cleanup.
- All-in-one single-use grill with charcoal included, so there is nothing else to buy
- Lights in 5 seconds with patented pull-string ignition, no matches or lighter fluid
- Ready to cook in under 5 minutes from lighting
- Up to 3 hours of even cooking heat, enough for a full BBQ session
- Compact and portable: fits in a beach bag, car boot or camping pack
- Clean burn that leaves minimal residue
- Perfect for UAE beach days, Hatta camping, desert overnights, and picnics
What our customers say
Rated 4.9 out of 5 from 150 Google reviews. Read them all on Google
This team is much more than a supplier — they’re a pillar of the local BBQ community. From the early days of sourcing quality charcoal and wood to supporting and sponsoring events that helped launch homegrown concepts, these guys have always shown up. AC SmokeYard may be a personal passion, but the support, encouragement, and fair pricing from the Elite Horizon team never goes unnoticed. Top‑quality equipment, great supplies, and genuine community support. A million thanks to the team — truly appreciated.
Used these guys for charcoal and firewood orders for my BBQing - would highly recommend for two reasons. Firstly, the quality of the product is great; and secondly the level of service/delivery you get the from the team is top notch as well.
They have the best quality of sawdust charcoal.
I have been using elite horizons for the charcoal boxes for over 3 years now never fails to disappoint good value for money considering the slow burn. Would highly recommend not only for charcoal but all your bbq and camping needs
Great service and quick response times. Ordered restaurant grade charcoal and delivered the same afternoon by the team. Thanks guys
I have only had a very good experience with the Elite Horizon team. Every few months I bulk order wood and charcoal, they deliver and pack the packages where I want them. I can recommend Elite Horizon for good and fast service and shipping.
Excellent service, interaction and product. I called the number and the guy I spoke to (a British) was friendly and helpful. He explained the process and we fine tuned what I wanted on WhatsApp which I found a really convenient way. Great range of items - really well curated. I dislike it when I've got too much choice but this felt about the right amount of choice. My son had just arrived in town and we planned an impromptu BBQ for that evening. I honestly thought that it wouldn't be possible to get sorted in time but this company absolutely delivered same day and enabled a wonderful reunion evening for our family. When my goods were delivered (charcoal + 3 bags of fire wood) they took them all round to the back of our property and neatly stacked them for me which was a nice touch instead of just dumping them at my front door. Quality product - the charcoal is perhaps a bit bigger pieces than I'm used to but actually made set up a bit easier so all good. Thanks again, well done team! Will use again and tell my friends.
Really great service from this supplier. Good charcoal can be hard to getthese days!
Aadil and the team are top notch across all elements. For those wanting to smoke or braai their wood is amazing both for offset cooking and direct heat. I’ve tried their lump charcoal in a drum smoker and it’s the first bag in Dubai I’ve found to have all sizes from small starters to large long burns. And their service - same day no questions. Last but not least, they are working on expanding their offering based on consumer requests. Thanks again guys, I wouldn’t shop anywhere else - particularly if you find some pecan and mesquite logs for us!
Fast response, fair price and delivery on time. Very appreciated service and good communication. Good quality coal for BBQ and nice chunky logs of wood for fireplace. Thanks guys and keep up with good job
Best charcoal in Dubai, delivery on time. Great job 👍👍👍
We cooked dinner and smores on the coals and which burnt very well. The wood seemed to burn a lot longer than other wood we've used.
Fantastic service, on time delivery and great quality charcoal which burned hot for ages... Thanks team! 👍
Nothing says cooler temperatures like sitting around a crackling fire. My wife bought me a fire pit for the garden and I got tired of buying small bags of wood at exorbitant prices from the local supermarket. That's when I found Dubai Firewood Charcoal. I sent a text message and Adel delivered my wood the same day. Now sitting around my fire pit in the evening, smoking a cigar and having a drink is all I need. The wonderful smell of the wood and the cracking of the fire, conjures up memories of days long past. If you want to experience the best part of living in the UAE, get yourself a fire pit and call 800-FIREWOOD. Tell them Gary sent you.
Elite Horizon offer great quality products at a great price. Best lumpwood charcoal i have found
Best distributor for outdoor products.
Bought my first BBQ from Aadil 5 years ago, and just replaced it now. Same great price, same fantastic service. Can't recommend enough!
Helpful, reliable, great service overall. I purchased a new pizza oven which is fantastic. Will be using again without hesitation.
Live this place. Not only is it a shop filled with some of the best and coolest outdoor equipment. But the guys are legends too. They support the outdoor community, they sponsor off-roading and fishing events. And they really do their part to encourage an outdoor lifestyle and live what their brands encourage. If you’re a person who likes to support those who support you. This is where you should be buying anything outdoor/BBQ related. I’ll always be a fan. Keep up the good work, legends
Great high quality products. 100% Recommend!
How Pull Start Fire Works
Four steps from box to flame.
Loop the Green String
Loop the green string around a log, charcoal, or place in the base of your fire structure or Pull Start Grill.
Build Your Structure
Stack logs, charcoal or briquettes around the Pull Start Fire brick, or use the all-in-one Pull Start Grill as it is.
Pull the Red String
Pull firmly. You'll hear a pop and see 2-4 seconds of safety smoke, then the flame takes hold.
Fire in Seconds
30+ minutes of steady flame from a firestarter, or 3 hours of even cooking heat from the Pull Start Grill. Then just cook.
Latest Pull Start Fire news and guides
Expert advice for your next outdoor adventure
Never Struggle to Start a Fire Again
Firestarters in 3 to 30 packs and the Pull Start Grill, ready in 5 minutes. Made for the UAE outdoor season, camping, villa fire pits and charcoal BBQs. Contact us for trade and retail enquiries.
Shop Pull Start Fire
FAQs
Common questions about Pull Start Fire firestarters and grills.
You drop it into your charcoal, wood or fire pit and pull the cord. It lights straight away and burns for about 30 minutes, getting your fuel going without lighter fluid or kindling.
Yes, that's the point. No matches, lighters or accelerants, and you light it from a safe distance with the pull cord.
All of them. It works with charcoal BBQs, fire pits, wood-burning setups and campfires, so it's a handy firestarter whatever you're doing.
Alongside the firestarter there's a ready-to-cook grill option, so you get the easy lighting plus a simple cooking setup for outdoors.
It's a firestarter that lights with a pull cord, plus a ready-to-cook grill. The idea is to make lighting a fire fast, safe and reliable.
Pull Start Fire is distributed by Elite Horizon General Trading. Send an enquiry through this page.