Brewing Heritage & Innovation: Elite Horizon Partners with Project Chaiwala

July 9, 2025 by
Elite Horizon, Min Wai
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Introducing Project Chaiwala

At the crossroads of heritage and modern café culture stands Project Chaiwala, a proudly homegrown concept with a mission as bold as the karak it serves. Established in the UAE, Project Chaiwala reimagines the rich tradition of South Asian street-style tea for contemporary audiences—fusing nostalgia with innovation.

Born from the streets of Old Delhi and Karachi, Project Chaiwala started with a simple yet profound idea: bringing authentic "chaiwala" culture to life through immersive, community-driven experiences. From the humble clay kulhars to their minimalist industrial design, every element tells a story. Their cafes are more than just venues—they’re stages for connection, creativity, and cultural revival.

What They Stand For

Project Chaiwala champions cultural preservation, sustainability, and community spirit. Through ethically sourced ingredients and environmentally conscious operations, they aim to reduce waste and elevate small-scale suppliers. The company is deeply rooted in the belief that something as universal as tea can bridge generations and geographies—turning everyday routines into meaningful rituals.

Their team is passionate about keeping chai authentic yet inclusive. Whether it's the familiar warmth of a masala chai or the modern appeal of matcha-infused lattes, Project Chaiwala speaks to both tradition lovers and trendsetters alike.

Serving the UAE: A Curated Local Experience

With its diverse population and rich cultural fabric, the UAE is the perfect canvas for Project Chaiwala's unique offering. Their “PCW x Dubai” collection captures the essence of the Emirates with merchandise and blends tailored for the local audience. From special edition mugs to Arabic-infused flavor profiles, Project Chaiwala doesn’t just serve tea—they serve identity.

Their outlets across Dubai are designed to be open, collaborative, and Instagram-worthy, making them a go-to hub for both social gatherings and solitary reflections. It’s a brand that fits naturally into the UAE’s cosmopolitan lifestyle while still celebrating its regional roots.

A Powerful Alliance: Project Chaiwala x Lipton

In their mission to scale sustainably and authentically, Project Chaiwala has joined forces with Lipton, one of the most recognized tea brands worldwide. This partnership merges Lipton’s global tea expertise with Chaiwala’s local charm and storytelling.

Through this collaboration, they aim to take street-style tea to international heights without compromising the core flavors and philosophies that define them. Together, they envision a world where a cup of tea is not just consumed—it’s experienced.

Why This Partnership Matters

At Elite Horizon, we believe in supporting brands that make a real impact—socially, culturally, and economically. Partnering with Project Chaiwala aligns perfectly with our vision to spotlight regional innovation while amplifying stories that resonate globally.

This collaboration marks the beginning of a new chapter: one that brings communities together over a shared love for authentic, soulful experiences. We're excited to support their mission and help fuel their journey to redefine tea culture, one cup at a time.

Elite Horizon, Min Wai July 9, 2025
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