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Pure Fire Charcoal and BBQ Fuels in the UAE
Pure Fire charcoal is used in hospitality kitchens running back-to-back service and on home BBQs across the UAE. The range covers natural lumpwood, briquettes, sawdust bricks, shisha charcoal, lighter fluid and lighter cubes, so everything you need to light a fire comes from one brand.
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Charcoal built for hospitality consistency
Pure Fire exists to solve the charcoal problems hospitality kitchens face: unpredictable burn, high ash, inconsistent sizing and unreliable supply. We focus on consistent performance and reliable supply, backed by a strict QC process and fast UAE fulfilment for procurement and kitchen teams.
For the Trade & Hospitality Sector
Trusted by 500+ hospitality outlets across the UAE. Consistent heat, reliable supply and formats chosen for commercial kitchens, from Josper ovens to open-flame grills.
For the Home Grill Enthusiast
Premium natural charcoal that lights fast, burns hot and gives real smoky flavour. No fillers and no chemicals, just pure hardwood for the Friday evening BBQ.
Shop by Category
Natural lumpwood, briquettes, sawdust briquettes, shisha charcoal, lighter fluid, chafing fuel, BBQ covers and gas grills. Browse the full Pure Fire range.
Natural Lumpwood Charcoal
Real Wood. Real Heat. Real Flavour.
Pure Fire natural lumpwood charcoal is 100% additive-free, with no binders, chemicals or fillers. It is kiln-fired hardwood and nothing else. It lights faster than briquettes, burns hotter and gives the smoky aroma that good grilled food needs. The range covers four wood types, each with its own burn character.
- Ayin (Hardwood): dense, long-burning hardwood for high-heat grilling and searing. The restaurant workhorse.
- Mangrove: a UAE and GCC favourite, with intense heat and a bold, earthy character for traditional grilling.
- Kaya: premium hardwood with high carbon content, a slow burn and minimal ash. Ideal for extended service.
- Coffee: speciality charcoal made from coffee wood, with a subtle aroma, a clean burn and a talking point for any menu.
Charcoal Briquettes
Consistent Heat for Controlled Cooking
When a kitchen runs on timed service, repeatable results and back-to-back covers, Pure Fire natural briquettes give you what lumpwood can't always guarantee: uniformity. Each briquette is compressed to a consistent size and density for predictable, even heat. There are no quick-light chemicals or additives, just clean, natural compressed charcoal that performs shift after shift.
- Uniform size and shape for even heat distribution
- Longer, steadier burn, ideal for controlled medium-heat cooking
- 100% natural, with no quick-light chemicals or binders
- Low ash output for easier grill maintenance during service
- Available for hospitality bulk supply and home retail packs
Sawdust Briquettes
Long-Burn Endurance for Busy Service Windows
Pure Fire sawdust briquettes are the long-burn option. They are compressed from natural sawdust under high pressure with no glue or additives, burn much longer than standard lumpwood and hold steady, even heat from lighting to ash. Popular with commercial kitchens running back-to-back services and for outdoor heaters across the UAE.
- Extended burn time that clearly outlasts standard lumpwood
- Consistent, stable heat output throughout the burn cycle
- Ultra-low ash residue, so less downtime and a cleaner grill
- 100% compressed natural sawdust with no chemical binders
- Ideal for commercial kitchens, catering events, and outdoor heaters
Shisha Charcoal
Clean Heat for Every Session
A shisha session depends on the quality of the coal. Pure Fire shisha charcoal is made from 100% natural materials, with no quick-light accelerants, no sulphur and no chemical aftertaste. We supply two formats: natural wood charcoal for traditionalists, and coconut shell cubes for longer sessions, lower ash and odour-free heat. Both are used by shisha lounges, beach clubs and hospitality venues across the UAE. Note: never use BBQ or cooking charcoal for shisha.
- Natural Shisha Charcoal: traditional wood-based charcoal with fast ignition and an authentic character
- Coconut Cube Charcoal: 100% compressed coconut shell, odourless with minimal ash, burning up to 90 minutes per cube
- Zero chemical additives: no quick-light, no sulphur, no aftertaste
- Used by shisha lounges, beach clubs, and hotels across the UAE
- Available in retail packs and bulk hospitality supply
Lighter Fluid & Lighter Cubes
Fast, Clean Ignition Every Time
Starting a fire should be the easy part. Pure Fire lighter fluid and lighter cubes get charcoal or wood lit quickly and cleanly, without the chemical aftertaste that cheap alternatives leave behind. The lighter fluid is formulated for fast ignition without excessive flare, so it suits charcoal chimneys, lumpwood and briquettes. The lighter cubes are odourless, food-safe solid starters that dissolve as they burn, with no liquid, no spillage and no mess.
- Pure Fire Lighter Fluid: a fast-ignition formula for charcoal and wood
- Clean burn, with minimal chemical residue to affect food flavour
- Pure Fire Lighter Cubes: odourless, food-safe solid fire starters
- No liquid spill risk, so safer to store and use than traditional fluid
- Compatible with all charcoal types, firewood, and pizza oven fuel
- Available in retail packs and catering bulk supply
Catering & Chafing Fuel
Reliable Heat for Catering & Events
Chafing and catering fuel for hospitality, banqueting and events. Gel and wick formats give steady, controllable heat for buffets, chafing dishes and food service, with consistent burn times for professional catering.
- Chafing fuel in gel and wick formats, with 3, 4 and 6-hour burns
- Steady, controllable heat for buffets and banqueting
- Consistent burn times for professional food service
- Trade and hospitality volumes available
BBQ Covers & Accessories
Protect and Complete Your Setup
Covers and accessories for the Pure Fire BBQ range: weatherproof grill covers, hand fans and regulators that protect your grill and keep the coals working.
- Weatherproof covers for 3 and 4-burner grills
- Hand fans for controlling the coals
- Gas regulators and grill accessories
- Keeps the Pure Fire BBQ range protected and ready
Gas Grills & BBQs
The Pure Fire Grill Range
Pure Fire's own gas grills and kettle BBQs: accessible, well-built cooking hardware to pair with our charcoal and firewood. The range runs from multi-burner gas grills to the classic master kettle.
- 3 and 4-burner gas grills
- 57cm master kettle charcoal BBQ
- Well-built, accessible outdoor cooking hardware
- Pairs naturally with Pure Fire charcoal and fuels
What Our Clients Say
Real feedback from businesses across the UAE and GCC who trust our quality and service.
Great products, great prices, amazing service
Fantastic company that really go above and beyond for their customers
This team is much more than a supplier — they’re a pillar of the local BBQ community. From the early days of sourcing quality charcoal and wood to supporting and sponsoring events that helped launch homegrown concepts, these guys have always shown up. AC SmokeYard may be a personal passion, but the support, encouragement, and fair pricing from the Elite Horizon team never goes unnoticed. Top‑quality equipment, great supplies, and genuine community support. A million thanks to the team — truly appreciated.
Excellent service and honest advice from the team at Elite. Asked me the right questions before recommending the best griller for me (i would have picked something very different). 100% happy with the outcome and recommend to all my friends and family.
If you are looking for the finest product with exceptional customer service and a good old British sense of honesty, this company will deliver it all the time. I am so thankful to have ordered the BBQ and BBQ cover from here along with logs for the camping bonfire - it has reinstated my faith in a business to deliver an honest service with incomparably good value products. The range of products were huge, the staff were very knowledgeable and advised on the best value proposition for the item I was looking, refreshing to see no upselling or push, prompt delivery, installation and advice and post-purchase support when ever I needed one. If you are looking to buy any camping and outdoor items, I highly recommend this business. One of the best experiences I have had as a customer in the UAE. Way to go Aadil and the team!
One of the best companies around, from the front line to the owner, they are a pleasure to have provide their services! And the quality of work is exceptional! Thank you so much
Excellent service, interaction and product. I called the number and the guy I spoke to (a British) was friendly and helpful. He explained the process and we fine tuned what I wanted on WhatsApp which I found a really convenient way. Great range of items - really well curated. I dislike it when I've got too much choice but this felt about the right amount of choice. My son had just arrived in town and we planned an impromptu BBQ for that evening. I honestly thought that it wouldn't be possible to get sorted in time but this company absolutely delivered same day and enabled a wonderful reunion evening for our family. When my goods were delivered (charcoal + 3 bags of fire wood) they took them all round to the back of our property and neatly stacked them for me which was a nice touch instead of just dumping them at my front door. Quality product - the charcoal is perhaps a bit bigger pieces than I'm used to but actually made set up a bit easier so all good. Thanks again, well done team! Will use again and tell my friends.
Excellent range of products and support. I ordered the Bad Axe pizza oven and it was delivered the same day. Communication and guidance during the ordering process was spot on. First test of the oven was a Pizza Party for 16 of my mates. Less than 90 seconds to cook a pizza at full heat meant we all had a great time and the pizzas were amazing. The hardwood is excellent value as well.
Live this place. Not only is it a shop filled with some of the best and coolest outdoor equipment. But the guys are legends too. They support the outdoor community, they sponsor off-roading and fishing events. And they really do their part to encourage an outdoor lifestyle and live what their brands encourage. If you’re a person who likes to support those who support you. This is where you should be buying anything outdoor/BBQ related. I’ll always be a fan. Keep up the good work, legends
I ordered a pizza oven from these guys at an extremely competitive price. Also got it delivered same day! Top quality and have already recommended to all our friends! Amazing service.
Amazing service. Great product range. Knowledgeable staff who guide you accordingly to your requirements, not trying to upsell!! Assembly/installation all done with no fuss. You’ve gained a loyal customer.
I've been using the services of Aadil and the team for years now, always top notch. This month he went above and beyond, a garden party was planned and it was still way too hot. Aadil jumped to the rescue and arranged 2 of his fantastic Pure Cool outdoor air conditioners. They were brilliant and made a huge difference, highly recommended!! Will be calling in soon for my winter firewood Aadil. Thanks again!
Why Choose Pure Fire
High-quality, ethically sourced charcoal and firewood for grilling and smoking.
Sustainably Sourced
All charcoal is ethically produced from renewable wood and coconut sources by certified producers in Africa and Asia.
Hospitality-Grade
Tested in live kitchens. Works with Josper ovens, Kamado grills, rotisseries and other commercial setups.
Same-Day Delivery
Dubai same-day delivery, next-day across the UAE. Scheduled supply agreements available for hospitality accounts.
Full Fire Range
Lumpwood, briquettes, sawdust bricks, shisha charcoal, lighter fluid and lighter cubes. Everything you need to light a fire, from one brand.
Latest Pure Fire news and guides
Tips and guides on charcoal, grilling and shisha
Find the Right Charcoal for Your Setup
Tell us your use case (restaurant grill, home BBQ, shisha lounge or catering event) and we'll recommend the right Pure Fire product. Trade, hospitality and retail enquiries are welcome.
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FAQs
Common questions about Pure Fire charcoal and fuels.
Lumpwood lights faster and burns hotter, so it's better for searing. Briquettes burn more evenly and last longer, which suits low and slow cooking. We stock both.
Both. We've got lighter cubes and lighter fluid, so you can start your charcoal whichever way you prefer.
Yes. Pure Fire is used by restaurants, hotels and shisha lounges across the UAE because the quality stays consistent and we can supply in bulk.
Rough guide: about 1 kg for a small grill, and 3 to 5 kg for a bigger cook or a crowd. Briquettes last longer, so think about how long you'll be cooking.
Yes, alongside lumpwood, briquettes and lighting products we've got shisha charcoal as well, so it covers BBQ, hospitality and shisha use.
Pure Fire is distributed across the UAE by Elite Horizon General Trading. Send an enquiry through this page for retail or bulk supply.