Put music, hydration and high energy together and you get a memorable in-store experience. That’s exactly what happened when Elite Horizon brought Kool Tunes and Moya to Virgin for a one-of-a-kind activation packed with excitement, exclusive collabs, and prizes galore.
Turning Up the Volume with Kool Tunes
Our Kool Tunes speaker coolers were the life of the party. With a speaker built into the cooler, they set the tone with music while keeping drinks cold. From the moment the doors opened, the music drew the crowds in and kept them moving.
These Bluetooth speaker coolers summed up summer fun and, judging by the crowd’s reaction, are a must-have.
Hydration Meets Hype with Moya
Moya, our own drinkware brand, kept the energy high with wellness-focused giveaways. From sparkling bottles to ice-cold samples, everyone walked away feeling refreshed, and many lucky winners scored Moya prize packs to take home.
Moya made hydration fun, stylish and shareable.
The Collabs That Flew Off the Shelf: Prime x Igloo & Prime x Moya
The real stars of the show?
Our exclusive Prime x Igloo and Prime x Moya collaborations.
These limited-edition items were in high demand. They combined Igloo performance with the bold energy of Prime and Moya in sleek, collectible gear.
Fans couldn’t get enough, with product drops selling out faster than expected and dozens of people walking away with premium prizes.
More Than a Giveaway: A Full Brand Experience
Elite Horizon builds retail experiences, not just events. This activation was a chance to connect with our community, introduce our brands to new audiences, and make an impact where it matters most: on the ground, with real customers.
From bright product displays to hands-on demos and social buzz, the atmosphere was electric.
Highlights at a Glance:
- 🎧 Live Kool Tunes demos : coolers + music = a vibe
- 💧 Moya giveaways : hydration made fun and functional
- 🎁 Dozens of winners : lucky customers scored premium merch
- 🔥 Exclusive drops : Prime x Igloo & Prime x Moya gear sold out fast
- 📸 Buzzworthy moments : captured for socials, shared across the UAE
What’s Next?
With the success of our Virgin activation, we’re more inspired than ever to keep bringing the energy. Stay tuned for upcoming events, new drops and more collaborations from Elite Horizon’s line-up of lifestyle and outdoor brands.
Want to Be Part of the Action?
Follow us on Instagram, YouTube, and LinkedIn to stay in the loop, and check out www.ehdxb.com to see the latest gear.