UAE Distribution for BBQ, Outdoor Cooking and Fuels

Q: What does Elite Horizon supply in the UAE?

Elite Horizon supplies hospitality and retail partners across the UAE with premium charcoal, firewood, grills, outdoor cooking equipment, coolers, fire solutions and accessories. We also support brands with local warehousing and distribution.

Q: Where do you deliver?

We deliver across all UAE emirates, with fast local fulfilment from Dubai depending on product availability.

Q: How do I become a retail or trade partner?

Use the Trade Enquiry or Hospitality Enquiry forms and our team will share pricing, availability and onboarding details.

Supplying hospitality procurement teams and retail partners with charcoal, firewood, grills, cooling and outdoor living essentials across the UAE.

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Explore Pure Fire charcoal

Specialists in hospitality and retail distribution

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Who we are

Elite Horizon General Trading LLC is a Dubai-based distributor serving hospitality and retail across the UAE. We support partners with local warehousing, reliable logistics, and a curated portfolio built around outdoor cooking, fuels, cooling and outdoor living.

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Upcoming events

Come see us in-person and get hands-on with our products.

Quoz Arts Fest

24–25 January 2026, Alserkal Avenue. A weekend celebrating art, music and culture.

Dubai Marathon

1 February 2026. One of the region’s biggest race days with multiple distances.

Taste of Dubai

6–8 February 2026, Dubai Media City Amphitheatre. Food, drink and live entertainment.

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Customers and partners

Trusted by leading brands across the UAE.

Our brands

A portfolio built for performance in the UAE.

Bad Axe

Barebones

Burnhard

Char-Broil

OutdoorChef

Igloo

Klean Freak

La Hacienda

Matador

Pit Boss

Moya

ProQ

Pure Cool

Pure Fire

PureHeat

Red Gorilla

STV Pest Control

Pull Start Fire

Skotti

Smoking Aces

Our latest blogs

Buying guides, tips and trends for charcoal buyers and outdoor living across the UAE.

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Ready to discuss supply, distribution or procurement?

Tell us what you need and we will recommend the right products and volumes for your site, venue, hotel or retail network.

FAQs

1. What does Elite Horizon supply in the UAE?

We supply hospitality and retail partners with premium charcoal, firewood, grills, outdoor cooking equipment, coolers, fire solutions and accessories, supported by local warehousing and distribution.

2. Do you support hotel and restaurant procurement teams?

Yes. We work with hotels, restaurants, caterers and groups on repeat supply programs, bulk pricing and product recommendations for performance and consistency.

3. Where do you deliver?

We deliver across all UAE emirates. Delivery timelines depend on product availability and destination.

4. What is your flagship charcoal brand?

Pure Fire is our flagship charcoal brand, trusted by hospitality and grillers in the UAE. Explore the full range on the Pure Fire brand page.

5. How do I become a retail or trade partner?

Submit a Trade Enquiry or Hospitality Enquiry and our team will share availability, pricing, lead times and onboarding details.

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UAE Distribution for BBQ, Outdoor Cooking and Fuels

Who we are

Charcoal

Firewood

Outdoor cooking