Introducing Project Chaiwala
At the crossroads of heritage and modern café culture stands Project Chaiwala, a proudly homegrown concept with a mission as bold as the karak it serves. Established in the UAE, Project Chaiwala brings the tradition of South Asian street-style tea to today’s audiences, mixing nostalgia with new ideas.
Born from the streets of Old Delhi and Karachi, Project Chaiwala started with a simple idea: bringing authentic "chaiwala" culture to life through community-driven experiences. From the humble clay kulhars to their minimalist industrial design, every element tells a story. Their cafés are places for connection, creativity and culture.
What They Stand For
Project Chaiwala champions cultural preservation, sustainability, and community spirit. Through ethically sourced ingredients and environmentally conscious operations, they aim to reduce waste and support small-scale suppliers. The company believes something as universal as tea can bridge generations and borders, turning everyday routines into meaningful rituals.
Their team is passionate about keeping chai authentic yet inclusive. From the familiar warmth of a masala chai to the modern appeal of matcha lattes, Project Chaiwala speaks to tradition lovers and trendsetters alike.
Serving the UAE: A Local Experience
With its diverse population and rich cultural mix, the UAE is a natural home for Project Chaiwala's offering. Their “PCW x Dubai” collection captures the spirit of the Emirates with merchandise and blends made for the local audience, from special edition mugs to Arabic-inspired flavours.
Their outlets across Dubai are designed to be open, collaborative, and Instagram-worthy, making them a go-to hub for both social gatherings and solitary reflections. It’s a brand that fits naturally into the UAE’s cosmopolitan lifestyle while still celebrating its regional roots.
Project Chaiwala x Lipton
In their mission to scale sustainably and authentically, Project Chaiwala has joined forces with Lipton, one of the most recognised tea brands worldwide. This partnership combines Lipton’s global tea expertise with Chaiwala’s local charm and storytelling.
Through this collaboration, they aim to take street-style tea to an international audience without losing the flavours and ideas that define them.
Why This Partnership Matters
At Elite Horizon, we believe in supporting brands that make a real impact: socially, culturally and economically. Partnering with Project Chaiwala fits our aim to spotlight regional innovation and share stories that travel well beyond the region.
This collaboration is the start of a new chapter, bringing communities together over a shared love of good chai. We're excited to support their mission and help them grow, one cup at a time.